Are you up to date with the latest changes in marketing? Do techniques change or only tools and platforms? Do service offers require a different approach to marketing your business?

As Marketing Specialist in her consultancy Stickybeak Marketing, Sigrid de Kaste focuses on a complete, cohesive and consistent approach to marketing. “Bits n’ Pieces, or Shiny Object Syndrome, won’t bring you Results”, she says.

This session is specifically designed for Professional Services Marketing

Discover the Top Marketing Techniques you want to Consider Implementing in 2020!

At this event Sigrid will share:

• Why Specialization is the most Powerful Technique in the Services Industry
• The best ‘Know – Like – Trust’ tool you will ever find!
• What a Signature Tool might look like for you
• The fundamental components of generating ‘Leads’
• How does Search Engine Optimization work for you?

Take away a 10-Step Approach to your Marketing in 2020

Proudly Sponsored by HopgoodGanim Lawyers

THIS LEADER-AS-COACH MASTERCLASS IS DESIGNED FOR LEADERS LOOKING TO EQUIP THEMSELVES WITH SKILLS VITAL TO NAVIGATE TOUGH TIMES.

Leaders in many sectors are facing once-in-a-generation industry disruption with the triple-threat of more rigorous compliance standards, heightened expectations from consumers as well as employees and fiercer competition.

Bottom line, you’ve really got your hands full! 

​To better respond to the relentless pace of external change and increased workplace expectations, a new leadership style is required.

​Adopting a more coach-like approach will enable you to:

• Provide your staff with support and guidance, rather than instruction.
• Unleash fresh energy, innovation and commitment.
• Create mutual accountability in the workplace.
• Build a workforce which can rapidly adapt to change
• Build greater clarity and commitment

 This Masterclass aims to help you adjust and adapt your leadership style and become a highly effective coach.

• Share well-researched theories on why leadership is so hard in the current climate.
• What is coaching and what isn't?
• What does it mean to be more coach-like?  What are the key leader-as-coach attributes and how can they be learned?
• How is the leader-as-coach best placed to navigate continual industry disruption?

Using our leadership development tool, The Coaching Canvas, we’ll work on a business challenge you want resolved.  This will enable you to see, feel and experience the power of a leader-as-coach approach.

​WHO SHOULD PARTICIPATE?

• Directors, Business Owners and CEOs
• General Managers
• HR Managers

WHAT WILL BE YOURS TO TAKE AWAY?

• New ways to LEAD your people into an alternate future
• Insights into how you can FOCUS on what's important in the workplace
• Methods to ENERGISE your people to come with you
• How to make the change that matters
• Fully completed coaching worksheet of your chosen issue/problem

Bruce Mullan is a Leadership Coach, Workshop Facilitator and Conference Speaker.

Bruce runs Vinaigrette Leadership Excellence – a coaching practice dedicated to nurturing leadership excellence by teaching people to be more coach-like in their leadership style.

Bruce provides consulting and advisory services to dozens of aged care, disability and community organisations. His expertise has guided significant business transformation initiatives by radically changing business practices, implementing new technology and introducing commercial ways of thinking.

He has provided global consulting services for the insurance sector for 13 years in 17 countries, including working with the PWC Management Consulting division out of their New York office.  In this time, Bruce led several long-term Finance & Digital transformation projects for multi-national companies to streamline, simplify, automate and optimise back-office operations.

Please join us for lunch and this thought-provoking masterclass. You'll be glad you did.

☞ Understand the desired behaviours of a problem-solving culture.

☞ Learn some key personal attributes required to ensure your problem-solving success.

☞ Take home tools to effectively help you remember your learnings

AIEA Maven Lunch

Mal Walker FAIEA will host an Advisory Group lunch where the future directions of AIEA will be examined and set.

The attendees of this periodic meeting are senior members (annual CAIEA and FAIEA) only. The purpose is to examine the workings and offerings of AIEA from a member's perspective and to create policy for the provision of services to the AIEA membership.

To achieve an effective working environment, the attendance will be limited to six bookings.

A working paper will be circulated to the attendees prior to the lunch.

Lunch is a la carte and the cost of the food and drink is subsidised by AIEA: https://www.goldfinchbrisbane.com.au/

Distinguished business professionals share their expertise and exclusive strategies in a full one-day format.

You will gain an understanding of the thought processes professionals apply, equipping you with the tools, insights and confidence to make informed business decisions and help ensure your organisation delivers its desired outcomes.   Adding value to this day, our leading professionals will also facilitate a masterclass on communicating with precision and purpose.

A combined day of problem-solving, operational excellence and communication strategies, providing the perfect platform for a successful 2020 and beyond.

Event Format

• 1 day of content. No multi-stream format, so you have access to all content on stage.
  
• Keynotes & Panel Discussions on-stage.
  
• Workshops and Networking Sessions in smaller, intimate settings.

• A hands-on workshop where you may learn some techniques & insights to improve your communication skills and relationships. 
•  How to “think” differently, to "speak" differently - reaching a wider audience. 
• Uncovering the hidden messages, in what you are really saying.
• Values - what are these and how they impact your behaviours.
• The secret to business problem-solving success.

Secure your seats now for this not-to-be-missed event. Tickets are strictly limited and will sell out.

Transformational Success Creator : Leading Problem-Solving & Disaster Avoidance Expert, Australia's first Networkpreneur.

Refund Policy: Please contact info@aiea.org.au for information on transfer of tickets no later than 24 hours prior to event commencement. Refunds are not offered.

Monthly Maven Meeting for the AIEA Melbourne Chapter

How to make repeat gigs a habit.

You've landed an interim gig and now your attention turns to the next one. The next one is probably more important than the current one.

How to make winning assignments a habit

This month's topic is sure to create some robust discussion, interesting chatter and a plethora of ideas you can apply straight away. Seats are limited to enable a healthy and collaborative discussion.

Bruce Mullan FAIEA will facilitate this AIEA round-table. Bruce is a leadership coach integrating leadership strengths, agile disciplines and a coaching mindset to successfully navigate the growing complexity of our external world.

Light snacks provided. Drinks at bar prices.

Busy being Busy

The downside of living and working in the digital age is the expectation of immediacy – businesses are expected to provide immediate communication, produce faster results, operate in shorter time frames and be more profitable with fewer resources.

At the same time, executives and employees have to manage risks, be more safety and environmentally conscious, be compliant with increasing regulations and standards and be innovative while still leading, managing and interacting with others professionally. They are busy from the time they open their eyes until they close them at night.

The by-product of all of this busyness is growing instances of employee and work-related stress. The mental health and social impact of such stress on employees and their families is incalculable but the associated financial cost in Australia alone is estimated at more than $18 billion dollars per year.

In all their busyness, organisations have been focused on the technical and production side of work, to the detriment of the organisational side which is needed to support all work and employee behaviour.

This presentation will challenge conventional thinking and introduce some new paradigms to help companies think about redressing the imbalance between its organisational and production needs and how to reduce work-related stress and create more efficiency so that they can continue to focus on production and productivity  - but in a healthier way.

About Garth

Garth Borgelt (MBA, FAICD, FAIEA) is a former C-Level executive of long-standing and is now an experienced international consultant who specialises in leadership, production and organisational effectiveness. He is part of a globally recognised team of specialists who assist businesses in making transformational changes and paradigm shifts so that they can better survive and thrive in today’s fast-paced and challenging environment.

Garth is a keen advocate of social justice and is involved in numerous charity and community service activities.

Proudly Sponsored by HopgoodGanim Lawyers