Our List of Great Reads

Two types of books make it to the AIEA bookshelf. The first book type consists of works written by AIEA members. The second book type is a collection of great books full of wisdom of particular benefit to AIEA members. If you would like to nominate a book for inclusion here, please let AIEA know.


The Art of the Start 2.0

Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowd-funding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0, written by Guy Kawasaki, will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition.

The Business Legal Lifecycle: How to Successfully Navigate Your Way from Start Up to Success

Written by AIEA member Jeremy Streten. Whether you want to have a large company or a small, lifestyle business; you have to pay attention to the legal aspects – right from the start. If you don’t take care of your legal obligations and plan for the inevitable problems that will surface, you will be exposing yourself to strain, stress, loss of business and potentially even bankruptcy. The Business Legal Lifecycle is designed to guide and empower you with the knowledge you need to successfully navigate your business journey. 

Born For This: How to Find the Work You Were Meant to Do

This is a great how-to guide on how to monetize what you're actually good at. In Born For This, Chris Guillebeau shows readers how to create their own self-styled career, offering a practical, step-by-step guide to finding work that feels so right it doesn't even seem like work. 

Linchpin: Are You Indispensable? How to drive your career and create a remarkable future

Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? Seth Godin argues that it's more essential than ever to become indispensable - and the key to being indispensable is overcoming the fears that hold most of us back. Fear of change, fear of authority, fear of embarrassment all come from the most primitive and powerful part of our brain. Godin shows how to overcome that internal resistance, so you can unleash your greatest art, passion, insight and generosity at work. 

Side Hustle: Build a Side Business and Make Extra Money - Without Quitting Your Day Job

For some people, the thought of quitting their day job to start their own business is exhilarating. For many others, the loss of a stable paycheck is terrifying. But what if we could easily create new income without giving up the security of a full-time job? Enter the side hustle, a mini-business that earns you extra money. With Chris Guillebeau’s step-by-step guide, you can go from idea to income in just 27 days. 

Overcoming Your Limiting Beliefs

I’m a great fan of Canadian Steve Dotto and I watch DottoTech on YouTube just about every day. If you’re new to Steve this 8 minute episode is a good place to start.

Tribes: We need you to lead us

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips. If you think leadership is for other people, think again - leaders come in surprising packages. Written by Seth Godin.

UnwrittenThe future is unwritten. Reinvent tomorrow.           

Unwritten is a book about becoming more of you. A book of unconventional wisdom for growing into your best self. A book of untold principles that shed light on how to live a life that aligns with your purpose. A book of unwritten stories that show you how to shape the world around you. Unwritten is a book about making your life an example for those who want to do the same. Written by Jack Delosa, entrepreneur, investor and BRW Young Rich List Member 

Wikid Power 

This is a book about military-grade decision making written by AIEA Fellow Ian Coombe. Everyone makes decisions more often than they use the three R's but decision-making is not taught ... until now. The process outlined in Wikid Power shows you how to make influential decisions that deliver such incredible results that the military wanted to classify the process beyond "Top Secret".  Following an easy to remember step-by-step process Ian leads you on the journey to become masterful and superior in all your decision-making.



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