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21 Jan 2019 12:54 PM | Mal Walker (Administrator)

Join us in Brisbane on Monday 11th February when Sigrid de Kaste FAIEA will present "What is Branding and Why do Consultants need it?"

Being a consultant can be like a popularity contest at times! What makes you the popular, sought after consultant or company is the degree to which you are followed, cited, invited, and therefore become trusted. The recipe for Branding, expanding Reach and building a Reputation for Consultants and Professional Services is employing diligent, strategic marketing strategies, visually branded, validated with content and distributed through multiple on-line, off-line and social media channels on a consistent basis.

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Google’s Psychological Safety Strategies are Actually Pretty Simple 

Depending on how you measure it, Google—or Alphabet, if you prefer—is more or less the world’s most valuable brand, synonymous with creativity and innovation. According to the company’s own research, a lot of this comes down to “psychological safety,” or whether or not people can take risks without feeling insecure, embarrassed, or worse.

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Creative block? These million-dollar companies explain how they generate new ideas

No matter how much success you encounter on your path to growing a million-dollar company, the ability to generate fresh perspectives and approaches will never lose its importance.

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Common challenges faced by small and medium businesses

Developing a business finance strategy can be daunting. Even hitting the jackpot of rapid growth can cause stress. This eBook will help you tailor the right plan for your SME and, more importantly, roll with whatever comes your way.

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Six warning signs your company may be on the verge of collapse

Voluntary administration will only save around 10% of companies. It is far more common for the company’s assets to be liquidated.

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When I became an entrepreneur

In this 11-minute video, Steve Dotto gives his personal experience on becoming an entrepreneur. It’s a story I hear from many of my AIEA members.

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How to Take the First Steps in Scaling Your Business

This Infographic will show you how to scale up, to overcome roadblocks and play to your strengths.

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The Emotional Side of Freelancing

It’s a roller-coaster ride, but it can also help you become your best self.

.... Read more

Ten One-Liners from the Internet:

1.       Why is it that in the US: If you take off all your clothes and walk down the street waving a machete and firing an Uzi, terrified citizens will phone the police and report: “There’s a naked person outside!”

2.      Never test the depth of the water with both feet.

3.      I tried to hang myself with a bungee chord. I kept almost dying

4.      Did you hear about the guy whose whole left side was cut off? He’s all right now.

5.      I must exercise early in the morning before my brain figures out what I’m doing.

6.      Some of us learn from the mistakes of others; the rest of us are the others.

7.      You are depriving some poor village of its idiot.

8.      Discretion is being able to raise your eyebrow instead of your voice.

9.      Every so often, I like to go to the window, look up, and smile for a satellite picture.

10.   At every party there are two kinds of people: those who want to go home and those who don’t. The trouble is, they are usually married to each other.


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    • 27 Oct 2020 4:10 PM | Pauline Reid
      An expert man of a department knows everything better than the owner. You can be a good consultant for a company if you are good at analysis and data mining which I can visit to complete the task. It is a difficult job in some ways but still, it is pretty much a good job.
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  • 31 Oct 2019 3:53 PM | Anonymous
    Participating in the latest session Australasian Interim Executive Association gave me useful knowledge about the branding. Students of UK should get ideas here as it was a perfect session to know about the importance of branding for consultants.
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