New vs Existing Customers.

8 Oct 2013 2:06 PM | Deleted user

A fantastic article by Peter Finkelstein on the importance of building strong relationships and keeping existing customers happy. The importance of building strong relationships, especially in a difficult market, translates to the job search as well. Clients will hire people that they already know and trust over somebody that is new and unproven.

 

The article can be found below.

 

Peter Finkelstein - Relationship selling: how building trust can lead to lifelong customers


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